Direct Mail Piece of the Week: Ricoh
June 2, 2017
There are many ways to stand out in the mail including size, texture, paper and color. Neon screams “look at me” and when you’re sending a mailing, don’t you want to be noticed? Ricoh recently sent a direct mail postcard highlighting their neon yellow toner capabilities. Let’s take a closer look.
Format: This postcard was a flat oversized direct mail piece designed at 6” x 11”.
Design: The most interesting aspect of this postcard was the use of neon yellow toner. The neon really stood out, particularly since it was used to highlight, not as the main color. Ricoh used the neon yellow on both sides and there was a nice blend of text and images.
Printing & Paper: The stock was heavier than normal: a 16 pt. cardstock which felt substantial.
Presentation: We received the postcard as is and it arrived in good condition.
Purpose: Ricoh is using this piece to educate its clients that neon yellow toner is now available.
Offer and Call to Action: This was an awareness piece so there was no true offer. The call to action was to call your Ricoh Sales Representative or watch a Neon Yellow tutorial.
Digital technology integration: None. One suggestion would be for Ricoh to connect end users to a video or webpage showing actual samples.
Personalization: None. One suggestion for Ricoh would have been to personalize the postcard with the end user’s sales representative contact information.
Overall, a simple yet effective piece thanks to the neon.