Target Marketing VS Shotgun Marketing
Our blog today is about the differences between Targeted Marketing and Shotgun Marketing.
Targeted marketing allows a business to advertise to a specific set of consumers based on any variable such as age, gender, income, etc. Target marketing creates specialized messages catered to the consumers that are most inclined to buy products or services from your company.
Shotgun marketing is advertising to the masses by blanketing an area with the expectation of hitting some target consumers. For example, a new restaurant hits an entire neighborhood in order to gain potential business. In other situations, the shotgun would not be appropriate: a plumber who saturates an entire neighborhood may hit only rental communities that already have a plumber on-site or a contract with a competitor.
Let’s look at the difference in ROI between the two: