February 9, 2017

Why is web typography a big deal?

Typography and font are terms that are heard a lot in the design world. While typography and font are almost synonymous, there is a difference between the two. A font is the combination of typeface, size, styling and spacing. Typography is the art of arranging type to make written language legible, readable, and appealing. Ellen Lupton, a Typographer said it best – “Typography is what language looks like.”

So, why is web typography a big deal?

  1. Typography is part of the brand.

Typography is an extension of the brands voice and style. It bridges a harmonious tone between the logo and font of the brand.

The obvious element of typography and branding is choosing a font. Choosing a font can directly communicate the personality of your brand and aid in a visual summary of what your brand is. Looking at a website, the font choice can trigger the right feelings of the message the brand wants to communicate.

  1. Typography makes the content more interesting, visually.

Interesting content comes down to the subject matter. However, the typography is what draws the reader in first and enhances the content that way. It appeals to the reader, so they can’t help but continue reading on.

  1. Typography promotes consistency on a website.

Utilizing typography can pull your website together. It aids in maintain uniformity amongst all the design elements. This, in turn, aids in the user experience and can drive people back to your website.

To cut it short – Web typography is a big deal. It not only aids in the user experience but it helps tie together a brand.

Guest blogger Mary Gualtieri