September 15, 2017

One idea is to do a reverse profile. How does that work? You compile a list of your best clients (500 qty. records minimum). Then Ritter’s can match with consumer and business demographic overlays that reveal more detailed information about your prospects.

Consumer demographics include:

  • Age
  • Gender
  • Marital Status
  • Occupation
  • Children in Household
  • Child Ages
  • Estimated Income
  • Home Owner
  • Dwelling Type
  • And many more...

Business demographics include:

  • Annual Sales Volume
  • Employee Size
  • Location Type
  • Years in Business
  • Credit Code
  • Credit Grade
  • Square Footage
  • And many more...

Why do a reverse profile? When you can’t clearly identify your ideal client; to learn more about your existing clients or to segment your customer base for more personalized marketing. How often do you need to do reverse marketing? It’s recommended every 1-2 years or as your customer list changes or any time you are looking to go into a new market, launch a new product or continue to segment your list. By leveraging your data, you can make better sales and marketing decisions.