February 19, 2019

1. 4 Seconds: Average amount of time spent on first glance of a large format banner or graphic. Focus on the core message, keep copy short.

2. Font Sizes: Formula to calculate font sizes: Viewing distance (in feet) x 0.034 = Height of text (in inches)Height of text (in inches) x 72 = Point size of text

3. Simplicity: Keep your design simple with good use of negative space for legibility of the message.

4. Environment: Know the environment your graphic will be used in and the consumer experience you are trying to achieve – When, How, Where, and by Whom will it be viewed.

5. Files: Larger graphics can be built at 50% actual size in order to keep file sizes manageable.

6. Vehicle Graphics: Less is more, especially on moving vehicles. Focus on key information that can be gleaned at a glance: location, website, phone number, business name.

7. Image Resolution: PPI Use this formula to calculate what your PPI should be: PPI = 1/((viewing distance in inches x 0.000291) / 2)

8. PDF’s: Always provide a low-res PDF proof of your artwork when submitting files.

9. Vectors & Text: Shapes and text should be created and output as vector art, which is scalable to any size.

10. Substrate: Always get expert advice on choosing the right substrate. Weight, composition, and durability should be chosen based on environment and use.


DPI refers to the number of printed dots contained within one inch of an image when printed. PPI refers to the number of pixels contained within one inch of an image displayed on a computer monitor. Traditional print methods use a 300 DPI range, while large format prints using a 72 DPI range.

Example: An image with 3000 (width) X 2000 (height) pixels, printed with an output resolution of 300 DPI will have a print size (width) of 10 inches [3000 pixels / 300 DPI]. The same image (3000 x 2000 pixels) printed with an output resolution of 72 DPI (for large format) will have a print size (width) of 41 inches (3000 pixels / 72 DPI)