Every Door Direct Mail
The U.S Postal Service provides a mailing service through Every Door Direct Mail, a program for targeting neighborhoods. The program is based on the postal service's carrier routes, giving you a way to send affordable mail to specific neighborhoods to support and promote your small business in your local community. If you’re having a sale, opening a new location, or offering coupons, EDDM is an easy way for you to send oversized postcards, menus and flyers to the homes and businesses that matter the most for less. Ritter’s has the expertise to help you launch your EDDM program.
WHY USE EVERY DOOR DIRECT MAIL
- No need to buy a mailing list - simply select your audience by zip code, carrier route, demographic information and by businesses, residences or both through the USPS easy-to-use online dashboard
- Discounted postage – as low as 16.4 cents per piece
- No postage permit needed
- Cost-effective tool to saturate entire neighborhoods
Who can benefit from EDDM?
- Retail stores
- Health Clinics/Hospitals
- Medical Professionals: Doctors, Dentists, Orthodontists, Chiropractors
- Attorneys and Tax Preparation Specialists
- Real Estate
- Service Organizations
- Dry Cleaners
- Gyms/Fitness Centers
- Moving/Storage Companies
- Salons and Spas
- Insurance Agents
- Auto Repair and Maintenance
- Pest Control
- Pool Services
- Heating & AC
- Home Improvement
- Political Campaigns
- ANYONE and EVERYONE
Requirements for Mailing:
- Must be at least .007″ thick
- 3.3 ounces or less
- Minimum size: 6.125” x 11.5” and maximum size: 15” x 12”
Q and A
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail is a USPS service that allows the end user to pick the carrier routes or neighborhoods they want to mail to. Each address in the carrier route would receive the mailer so EDDM is less expensive to mail than standard mail.
How does Every Door Direct Mail work?
You visit the USPS EDDM Route Search Tool and pick the neighborhood you want to target. You will immediately see how many addresses fit your search as well as the postage. You do not need to know the names or street addresses.
What are common sizes?
The most common sizes are 6.5” x 9”, 8.5” x 11” and 6” x 11”.
What is the difference between EDDM and standard direct mail?
EDDM does not have a name and address printed on the mailer. EDDM is mailed to each address in a given area whereas standard marketing mail may have a much more defined audience. EDDM is great for companies where everyone wants or needs the product or service and where the target market is in certain neighborhoods. Standard marketing mail is better for companies with a wider geographic area using more pinpointed demographics and often requires a list purchase. Standard marketing mail also has a higher per piece postage cost.
Visit the USPS EDDM Route Search Tool to explore how Every Door Direct Mail can market your business. We specialize in the Southeast US and Florida especially in the Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa and Jacksonville areas.
To learn more about the USPS Every Door Direct Mail Program, visit https://www.usps.com/business/every-door-direct-mail.htm.
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